Collaborative Marketing Program

The Collaborative Marketing (CoMarketing) Program is an MLA initiative to collaborate with Australian red meat brand owners in the marketing of their brands globally.

Aligned to the MLA Global Markets Strategy, the CoMarketing Program supports brand owners develop and implement effective:

  • Brand marketing strategies
  • Business development activities
  • Brand building activities

The CoMarketing Program runs each financial year. Applications are open from early May to early June for the following financial year.


Click here to find out more about the program
guidelines, eligible activities, legal terms and how to apply